I’m a freelance graphic designer London. I’ve worked on a fair few major brands over the years (Cornetto, Lynx, MasterChef, Tesco, NHS, Lloyds of London, Cathay Pacific, Vitol Energy). I also work with startups, crafting their story and helping them secure contracts with top buyers.
Your brand identity is not what you say it is, it’s what ‘they’ say it is. It’s not a logo design or a slogan. It’s born as a story and lives on as a promise. As a freelance graphic designer London – my passion is helping my clients find their story and then give them the means to communicate it creatively and visually to their audience.
A great logo design is one that is; simple, memorable, adaptable and timeless. As a professional logo designer and freelance graphic designer London – I explore the strongest logo design ideas and visual associations that work to get across who you are and what you stand for.
A website design needs to be aesthetically and functionally beautiful on all devices. As a freelance web designer London I design and develop; bespoke WordPress websites and online shops, with a focus on mobile and search engine optimisation.
Just like your logo is the first impression of you – your packaging is the first impression of your product. It is your brand story and advertising both working together (‘packvertising’). Being a professional freelance packaging designer I design how it feels and works, as well as how it looks. I consider everything from how it sits on a shelf next to it’s competitors to sourcing sustainable materials.
Good advertising grabs public attention, whether that be through traditional graphic design (billboards, posters), digital design (micro sites, banner ads), television, or any other medium. When we float around in auto pilot day to day a great ad concept can stop us in out tracks and make us smile. I specialise in creating meaningful and highly creative advertising campaigns for print and digital.
The job doesn’t stop at the launch of a new identity. Your audience want to stay up to date with what’s going on – and you need to keep them interested all year round. I regularly work on brochure design, banner ad design, landing page website design and social marketing content for all types of clients, from FMCG to government organisations.
UX design is the art of creating products and environments that provide meaningful and personally relevant experiences. I spend a lot of time crafting a great user experience, just as I know that the user will spend a lot of time exploring the experience, whether that experience is a shop or restaurant interior, a premium or complex packaging design, a website design or app design.
Lee is a pleasure to work with and is both imaginative and meticulous in his work. He sets himself high standards which is reflected in his quality of work and he is extremely professional in his approach with clients. Looking forward to working on many more projects with Lee in the future.
We have worked with Lee on two different projects including our main product design and we've been more than satisfied on both occasions. Lee is extremely creative, highly professional and with our experience never fails to encompass what we want as a company within his design ideas. It has been a pleasure working with Lee Mason and we are looking forward to doing so again on many other projects in the future.
Lee has done a great job in designing my range of baby food pouches. Right from the start he understood my vision and the story that I wanted to create. He hired a specialist children's book artist and directed her to create an amazing set of packaging design concepts. I am very grateful for all his effort and hard work. I really recommend Lee Mason to anyone who needs a freelance graphic designer or freelance web designer.
Lee managed to fit the brand identity around the product by illustrating a story based around the origin of each flavour. Since launching in February Neat’s is stocked by The Health Store(wholesale) and many outlets such as As Nature Intended and The Grocery with exports to Europe and interest from the Far East. Sales have been consistently rising with new interest for 2018 from other major buyers. I would thoroughly recommend Lee for all of your design. His work is scrupulously backed up by professional research and justification.
Lee is a very knowledgeable and helpful person to work with. He will go out of his way to find solutions to challenges and understands a great deal about technology and design.
Lee did a fantastic job in conceiving, creating and evolving the initial brand identity for our industry first tech start up. His out of the box thinking and ability to guide a client through a structured branding workshop achieved maximum results. Personable, creative and a strong ability to execute with great results. Lee gets our highest recommendations.