Whatever the design project my goal is always the same. Create something direct, engaging, simple, witty, purposeful and memorable.
Who am I?
I’m a multi-disciplined, ideas-led freelance graphic designer and graduate of the Norwich University College of the Arts. I work with iconic brands, corporate leaders and start-up enterprises – producing a high standard of graphic design that is driven by bold creative thinking.
Freelancer Vs agency
A growing number of clients prefer using a freelance graphic designer to using a design agency – and this due to a few main benefits. The biggest being that the work delivered by a skilled freelance designer can be exactly the same as you’d get from a top agency – but at a fraction of the price. You also get to work much more closely with your designer, instead of relaying everything through an account handler.
It’s important to distinguish a professional graphic designer from a want-to-be graphic designer. There are many businesses, and designers who don’t even have any of the most basic graphic design skills needed to do a great job.
I graduated from one of the UK’s top 3 art schools with a BA Hons in Graphic Design, experience of working at a top London design agency and experience working with some massive global brands.
With have 5 years print design, brand identity and web design experience I’ve designed and managed projects for a diverse variety of clients;
- The Food and Drink Industry
- Consumer Retail
- Professional Services
- Finance, Recruitment and Insurance
- Energy and Technology
- Government & Charity Organisations
- Public Events
Each project I work on is an opportunity to do some amazing work that connects with the intended audience and brings increased success to the client.
Every mark has to have a purpose. Each individual element of your design should be necessary, not indulgent.
I always follow a strategic approach; identify your brand’s strengths and weaknesses, get to know your company culture, research your audience, your competition, and the current market.