About

Freelance Graphic Designer & Web Designer – London. Specialising in Logo Design, Packaging Design, and WordPress.


Who am I?

I’m a multi-disciplined, ideas-led freelance graphic designer and graduate of the Norwich University College of the Arts. I work with iconic brands, corporate leaders and start-up enterprises – producing a high standard of graphic design that is driven by bold creative thinking.

Freelancer Vs agency

A growing number of clients prefer using a freelance graphic designer to using a design agency – and this due to a few main benefits. The biggest benefit being that the work delivered by a skilled freelance designer (with agency experience) can be exactly the same as you’d get from a top branding agency but at a fraction of the price – because a freelancer has less overheads. You also get to work much more closely with your designer, instead of relaying everything through an account manager.

Experience

I graduated from one of the UK’s top 3 art schools with a BA Hons in Graphic Design. Upon graduating I immediately go offered a job at a top London branding agency – where I gained experience working for some very big brands including; FedEx, Unilever, Lloyds of London, The National Gallery, Cafedirect and howies.

I have 5 years experience in brand identity, graphic design for print and web design and I’ve designed for a very diverse range of client sectors including;

  • The Food and Drink Industry
  • Consumer Retail
  • Professional Services
  • Finance, Recruitment and Insurance
  • Energy and Technology
  • Government & Charity Organisations
  • Public Events

My approach

Each project I work on is an opportunity to do some amazing work that connects with the intended audience and brings increased success to the client.

Every mark has to have a purpose. Each individual element of your design should be necessary, not indulgent.

I always follow a strategic approach; identify your brand’s strengths and weaknesses, get to know your company culture, research your audience, your competition, and the current market.