I’m an inquisitive observer. I learn everything about a project and develop an effective communication strategy. This provides focus to my creative thinking and meaning to my work.
The key to becoming a market leader is exceeding expectations and forming a confident brand identity. It never happens by accident, everything is ‘designed’. I help my clients dodge the fear of being different or the fear of change and to embrace what makes them stronger and more unique.
Creativity is the common ground that we all get inspired by. Like all forms of creativity Graphic design should provoke a reaction and leave a lasting impression on the audience. As a freelance graphic designer I focus on crafting intelligent and meaningful graphic design solutions that bring businesses and consumers together.
There are no shortcuts to good graphic design. Whether it’s a logo design, business card or website design – a mediocre brand identity drives away business. Good design from a professional freelance graphic designer pays for it’s self and adds equity to a brand. The only expensive graphic design – is bad graphic design.
The route to a great graphic design concept isn’t easy, because nothing good is easy. It involves working out how to overcome obstacles, rather then how avoiding them. Tackling a problem from fresh perspectives leads to more interesting graphic design solutions.
This is where I get to know who you and your audience and discover how to set you apart from your competitors. I define your key messages, plan your communication strategy and build your brand story.
With the positioning and strategy defined I move onto exploring a range of bold and contrasting creative concepts. The focus is on finding relevant, meaningful and creative ways to articulate what you want to say.
With the preferred concept chosen I begin to develop the finer details of the design and apply it across all deliverables.Finally I deliver artwork that is ready for commercial use.
I manage all areas of design production and ensure the best final outcome. The project is launched into the real world and I stay in regular contact to gauge it’s success post-launch.