Ashton’s Estate Agents Rebrand.

Ashton’s wanted to give their brand a refresh. The identity had gone through a series of previous iterations over the years and while it may have built up some familiarity among it’s audience – the logo design had become too complicated to decipher.

The Brief

Ashton’s wanted to give their brand a refresh. The identity had gone through a series of previous iterations over the years and while it may have built up some familiarity among it’s audience – the logo design had become too complicated to decipher.

The Solution

I cam up with various different concepts that applied varying different degrees of change to the existing brand identity, in terms of the logo design and the brand colour palette, and the ways in which these could be applied on windows, print, etc.

Sometimes a project requires an evolution, rather than a revolution, and this is one of those projects. Nevertheless the end result is a greatly simplified logo that is suggestive of moving into your new home.