Churching Housing Trust needed asked me to help them spread the word of their good work through a full facelift including a new iconic logo design and a refreshed corporate identity design. I then rolled out the identity across their printed collateral, brochure design, marketing, and website design and development.
Church Housing Trust helps homeless people to rebuild their lives. Their roots go back to 1882, when Revd Wilson Carlile began working with homeless people in central London. To this day, they uphold the Christian values of supporting those in need, and they help more than 3,500 people every year.
The trust commissioned me for a full rebrand. They needed a logo and corporate identity design concept that created had a visually powerful message. They also required a complete makeover of their printed collateral and a set of brand guidelines to keep the identity consistent across all touch points.
As a logo designer there is no better feeling than creating something so simple and understandable that all of a sudden no other logo concept can better it. It doesn’t happen all the time, far from it, and it depends a lot on the name.
With the subject being around the church helping to get people back into homes it led me to think of how I could symbolise a brighter future, and how I could make a nod to the church at the heart of it. Creating a concept around a window gave me the perfect opportunity to bring this all together, as the crucifix was already there staring me in the face – in the negative space.