Project details

MacSeven – Art Direction, Print & Web Design

  • Client:
  • Graphic Design: Lee Mason
  • Illustration: Lauren Marina
  • Details: Brand identity, print design, brochure design.

About the project

I was originally only being contacted to redesign the website but I created a new, stronger brand identity which led on to my being asked to redesign all of Mac Seven’s other branded materials such as business stationary and brochure.

MacSeven Apple support consultants needed a new corporate brochure designed that injected some life into the brand. Their market is saturated with somewhat mundane shots of technical equipment. I wanted to give Mac Seven a life of their own and separate them from the crowd, for this I chose to collaborate my old art-school friend and professional illustrator Lauren Marina.