Project details

Concept – Wines of the World

  • Client:
  • Graphic Design: Lee Mason
  • Details: Packaging design, Brand Identity

About the project

Every now and then a little gem of an idea comes along. A bunch of grapes can come in any shape and size – which allowed me to create something that, while technically quite difficult, seems visually quite effortless. For me the reason this works is because it takes the very essence of what goes into wine (grapes) and uses it to communicate the first thing you look for when buying a bottle of wine (the country of origin). It works quite well on a variety of levels, and it’s this kind of effortless idea that I always look forward to discovering.