Project details

Picco Salumi – Brand Identity & Website Design

  • Client:
  • Graphic Design: Lee Mason
  • Web Development: Lee Mason
  • Illustration: Lee Mason
  • Details: Brand Identity, website design, web development, WordPress.
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About the project

Luca Manissero, an experienced salumi maker from Italy, commissioned me to design the Brand Identity and Ecommerce Website for Picco Salumi, a new salumi makers in Islington London. Picco is the ancestral family name of generations of expert salumi makers and Luca wanted something artisanal and organic for the both the Logo and the Website.

I didn’t just want the homepage to look well branded, and settle for a typical grid of thumbnails on the Ecommerce side of things, I wanted to take this opportunity to break the ‘Ecommerce product grid’ and display the products in more organic way, as if they were just about to be wrapped and packed.