TOLES, creators of the Test of Legal English exam and a range of legal tuition materials, required a new logo design, website design and range of book cover designs to be created.
TOLES legal English training materials and exams have been developed following the advice of experienced commercial lawyers. As members of the International Division of the Law Society of England and Wales they support international legal professionals in achieving their goals. However – their previous identity was not up to the challenge of communicating this to their audience. TOLES needed a new logo design and corporate identity created.
For me, as a freelance graphic designer specialising in logo design, the trick is to look at what you are given and find the gem within it. The goal is to make something ownable and recognisable and, for me at least, communicates something about the company.
The chosen logo design takes the T from the brand name and it’s shape happens to lend it’s self to become the stem and arms of the ‘scales of justice’. It’s a monogram of sorts.
After the logo Toles commissioned me to create their website design and their range of book cover designs.