“Alexa – open ‘Tommy’s Midwife'”

Tommy’s Midwife Voice Skill is an automated tool available for Amazon and Google-enabled smartphones and speakers, equipped with all the answers to questions from worried expectant mums stuck in lockdown. I designed and produced all of the visible artwork and branding for Mindshare UK and their client Tommy’s.

The Brief

Tommy’s is already known as a vital source of credible, midwife-approved information. The purpose of Tommy’s Midwife is to help people find the answer to their specific pregnancy questions in a way that reduces the research anxiety by making access to the desired information much simpler and more natural – like talking to a midwife – as opposed to reading content.

The Solution

Tommy’s Midwife voice skill provides lifestyle recommendations such as diet and exercise tips, as well as practical information on topics like maternity leave, pain relief and handling morning sickness. It can offer reassurance and signpost where to find further support.