Image of a strategic brand marketing campaign message, displayed on outdoor advertising.

The Best Brand Marketing Strategy for 2024

While the timeless essence of Branding remains the same; Emotive Resonance, Clear Values and Great Positioning - we can no longer relax into this. Learn how Custom Content, User Experience and AI (among other things) play a crucial role in modern branding.

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Image of a person running a user experience card sorting workshop for user research.

The Art and Science of Usability Testing: An Essential Guide

Navigate the intricate dance of identifying design flaws, seizing opportunities for enhancement, and decoding the enigmatic behaviours and preferences of your target audience.

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Example of Nike's brand positioning.

10 Steps to Crafting an Unforgettable Brand Identity.

The essence of a great brand lies in its ability to forge deep connections through a cohesive brand identity and a visionary brand strategy.

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Graphic Design Blog

Thanks for visiting my graphic design blog. Maybe you are a freelance graphic designer or freelance web designer looking to get get some fresh design, branding or marketing tips. Maybe you are a potential client who has stumbled across my posts while Googling ‘brand identity designer‘. Whoever you got here, I aim to keep my content interesting, relevant and informative. 

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