I’m an award-winning, ideas-led, multi-discipline Freelance Graphic Designer, based in London. My background spans Brand Identity Design, Brand Strategy, Packaging Design, Advertising and Web Design. Needless to say – my skillset extends far beyond Graphic Design.
I have a passion for bold creative concepts, and enjoy creating compelling, creative solutions to briefs across multiple channels.
I’m currently half way through completing a Certified Brand Strategist certificate with Brand Masters Academy. I will also be taking 2 (with LevelC and D&AD) in 2025. I’ve always wanted to ensure that all of my designs are underpinned by a clear sense of direction, undeniable logic, and rigorous insights.
I graduated from Norwich University of the Arts. Now, after 15+ years commercial design experience, I freelance in the capacity of Creative Director, Designer, and Brand Strategist. I have worked in Branding Agencies, Advertising Agencies, Web Design Agencies, and Digital Marketing Agencies. I have been Head of Design at 2 London agencies.
As a Freelance Graphic Designer, I have worked directly with Brand Leaders and Startups, across all sectors and industries.
My work focuses on using creative solutions to engage audiences and deliver measurable results. I believe that every brand needs to tell a story, and that every touch point along the way of that story should leave the user with a great experience.
Having been a creative designer for quite a while. I know that some things will never stay the same (trends, beliefs, interests) – but some things will never change (great design and great storytelling).
