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Graphic Design Blog

Image of the Flexclip logo.

FlexClip – Best Online Video Editor

FlexClip is a very simple to use online video editor with bult-in AI features and stock video content. It's an easy way to generate video content - fast, without any real learning curve.

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How to Create a Streamlined and Efficient Creative Studio

Streamline your creative studio by adopting these simple strategies, and you will be setup for growth and success.

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Image of books on how to learn graphic design.

12 Basic Rules of Graphic Design

Graphic design is the cornerstone of a brand’s visual communication. Whether it’s logo design, packaging design, web design, or social media design, understanding the basic rules of graphic design is critical to building a compelling and cohesive brand identity.

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Image example of a brand design, created by a brand designer in London.

A Brand Designer in London’s Guide: How to Brand a Company

Starting a new company in London is an exciting journey, but one of the most crucial steps in building a successful business is developing a strong brand. I will show you how!

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Photograph of Norwich University of the Arts building entrance.

The Best Way to Learn Graphic Design in London and the UK

Discover how to learn graphic design and land a job in one of the world's leading design capitals. From the best graphic design courses and graphic design blogs, to the best graphic design schools.

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Image of a graphic designer in London.

The Definitive Guide to Hiring a Graphic Designer in London.

Hiring the best graphic designer London can provide is more than just a task; it’s a strategic investment in your brand’s future. Whether you're in need of a striking logo, engaging marketing materials, or a complete rebranding, finding the right designer is crucial to your success.

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Example of Nike's brand positioning.

What is Brand Positioning?

What makes you choose one product over another? It's not always about the price or the ingredients list; often, it's how the brand speaks to you, how it aligns with your values.

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An image, produced by Midjourney, to symbolise AI graphic design.

AI: The New Creative Muse or the End of Originality?

Gone are the days when AI was merely a figment of sci-fi narratives. Today, it's not just a reality but a burgeoning force in the creative industry. From the written word crafted by the likes of ChatGPT to the eerily accurate depictions of non-existent people by AI influencers, the landscape is changing.

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Image of a strategic brand marketing campaign message, displayed on outdoor advertising.

The Best Brand Marketing Strategy for 2024

While the timeless essence of Branding remains the same; Emotive Resonance, Clear Values and Great Positioning - we can no longer relax into this. Learn how Custom Content, User Experience and AI (among other things) play a crucial role in modern branding.

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Image of a person running a user experience card sorting workshop for user research.

The Art and Science of Usability Testing: An Essential Guide

Navigate the intricate dance of identifying design flaws, seizing opportunities for enhancement, and decoding the enigmatic behaviours and preferences of your target audience.

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Example of Nike's brand positioning.

10 Steps to Crafting an Unforgettable Brand Identity.

The essence of a great brand lies in its ability to forge deep connections through a cohesive brand identity and a visionary brand strategy.

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Image of a freelance graphic designer, creating a logo design in a sketchbook.

How to Find a Great Freelance Graphic Designer in London.

What exactly makes a great freelance designer, and is there a benefit to hiring a freelance graphic designer in London? How do you tell a good graphic design portfolio from a bad one? Let’s explore!

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Thanks for visiting my graphic design blog. Maybe you are a freelance graphic designer or freelance web designer looking to get get some fresh design, branding or marketing tips. Maybe you are a potential client who has stumbled across my posts while Googling ‘brand identity designer‘. Whoever you got here, I aim to keep my content interesting, relevant and informative. 

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