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Graphic Design Blog

The Best Logos of All Time – And Why They Work

The world's best logos are simple, timeless and relevant. Here’s a look at the best logos in the world, and how they came into existence.

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A mockup of packaging designs for Mrs Keto cookies range.

How to Create a New Snack Brand

Building a successful snack brand requires more than just a great product—it demands a strong, memorable brand identity that stands out.

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A still from JaGuar's new rebrand video

Rebranding Failures: High Profile Branding Mishaps

Rebranding failures can can have catastrophic effects. So why (and how) does it happen to some very high profile brands? Let's explore...

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Photo of a woman standing in front of a pile of fast fashion items, at a landfill.

Ethical Branding: Why Transparency Matters

Understand why transparency is essential in modern branding. Explore ethical marketing practices, consumer trust, and the impact of honesty on brand loyalty.

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Photo of bodyshop packaging

Top 10 Packaging Design Trends for 2025

Discover the top 10 packaging design trends for 2025, from sustainable materials to bold design. Stay ahead with the latest innovations.

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Image of the Flexclip logo.

FlexClip – Best Online Video Editor

FlexClip is a very simple to use online video editor with bult-in AI features and stock video content. It's an easy way to generate video content - fast, without any real learning curve.

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Photo of a designers desk.

How to Create a Streamlined and Efficient Creative Studio

Streamline your creative studio by adopting these simple strategies, and you will be setup for growth and success.

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Image of books on how to learn graphic design.

12 Basic Rules of Graphic Design

Graphic design is the cornerstone of a brand’s visual communication. Whether it’s logo design, packaging design, web design, or social media design, understanding the basic rules of graphic design is critical to building a compelling and cohesive brand identity.

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Image example of a brand design, created by a brand designer in London.

How to Brand a Company

Starting a new company in London is an exciting journey, but one of the most crucial steps in building a successful business is developing a strong brand. I will show you how!

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Photograph of Norwich University of the Arts building entrance.

The Best Way to Learn Graphic Design in London and the UK

Discover how to learn graphic design and land a job in one of the world's leading design capitals. From the best graphic design courses and graphic design blogs, to the best graphic design schools.

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Image of a graphic designer in London.

The Definitive Guide to Hiring a Graphic Designer in London.

Hiring the best graphic designer London can provide is more than just a task; it’s a strategic investment in your brand’s future. Whether you're in need of a striking logo, engaging marketing materials, or a complete rebranding, finding the right designer is crucial to your success.

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Example of Nike's brand positioning.

What is Brand Positioning?

What makes you choose one product over another? It's not always about the price or the ingredients list; often, it's how the brand speaks to you, how it aligns with your values.

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Thanks for visiting my graphic design blog. Maybe you are a freelance graphic designer or freelance web designer looking to get get some fresh design, branding or marketing tips. Maybe you are a potential client who has stumbled across my posts while Googling ‘brand identity designer‘. Whoever you got here, I aim to keep my content interesting, relevant and informative. 

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