For this concept I had to follow my gut. My Dad was a carpenter by trade and I myself was a guitarist in a rock band for over 10 years. The experiences you have in life help make visual associations come easy. The obvious idea to me for these guys was to get the symbolic icon of a guitar to happen in the natural grain of the wood. It’s simple, it’s iconic, it’s memorable – and I’m glad to say it’s the concept the client chose. Rock on!!