A graphic design concept works best when it’s real. Anyone can force graphics together to create something artificially interesting – but true engagement only comes from the mind being surprised by an otherwise familiar object.
I came up with the idea of using peas on a dinner plate to create the perfect ‘accidental’ poster for this event. My task was to find a dinner plate that could communicate as a target, grab some peas and then go shoot it in a studio for real. You don’t bother creating this idea and then ruining it by just faking it in Photoshop. It has to be real – that’s the whole point!