Premium coffee brand Cafédirect, engaged me to work on multiple marketing campaigns – encompassing brochure designs, poster ads, and online marketing assets. The primary goal was to enhance brand visibility and emphasise Cafédirect’s commitment to sustainability and ethical sourcing.

I used bold and minimalist designs with a focus on the coffee experience, while also telling the stories of the local coffee farmers  to come through. This highlighted the quality, ethical sourcing, while also detailing all of the unique flavours and origins of Cafédirect’s range of products. These were placed in Cafédirect retailers, coffee shops, and at trade shows.