Logo Design for Church Housing Charity by Lee Mason, Freelance Graphic Designer, London.

Brand Identity - Church Housing Charity


The Church Housing Charity is a nonprofit organiSation dedicated to addressing the issue of homelessness and providing housing solutions for individuals and families in need. The charity is rooted in its mission to alleviate homelessness by leveraging the resources and support of local churches and faith-based communities. In creating a new brand identity for Church Homeless Charity, our brand strategy focused on conveying compassion, community, and most of all – hope. Emphasising a warm and welcoming tone, whilst building trust and encouraging engagement with the cause.

A Symbol of Hope - The Logo Design

The Church Housing Charity logo concept is a window, a source of light, a view of new horizons. It conveys the charity’s mission of getting the homeless back into a new home. In the centre of the  negative space of the window, lies the Christian Cross. A symbol of hope and a nod to the organisation’s Christian roots. 

Logo Design for Church Housing Charity by Lee Mason, Freelance Graphic Designer, London.

Marketing & Print

The printed materials were designed to maintain a cohesive visual identity. Brochures highlight the organisation’s impact, event posters promote fundraising activities, and donation forms streamline the giving process. Each piece incorporates the logo and brand colours, creating a recognisable and professional image for Church Homeless Charity.

Brochure Design for Church Housing Charity by Lee Mason, Freelance Graphic Designer, London.

The Website - Created for Easy Donations

The website design aligns with the brand strategy, employing a clean and user-friendly layout. The custom donation form, seamlessly integrated with PayPal, ensures a secure and hassle-free donation process. The website serves as a comprehensive platform, providing information on the charity’s initiatives, success stories, and ways to get involved.

Web Design for Church Housing Charity by Lee Mason, Freelance Web Designer, London.

Outcome

The cohesive branding strategy successfully communicated Church Homeless Charity’s mission, fostering a sense of community and trust among donors and supporters. The integrated online platform and printed materials contributed to increased visibility and engagement, ultimately aiding the charity in its efforts to make a positive impact on homelessness.

Client:Toles Legal
Deliverables:Brand Strategy, Brand Identity, Logo Design, Exhibition Design, Print Design, Digital Design & Merchandise.
Team:Creative Direction – Lee Mason, Logo Design – Mia Nell and Lee Mason, Print & Digital Design – Lee Mason.
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