Brand Identity - Church Housing Charity
The Church Housing Charity is a nonprofit organiSation dedicated to addressing the issue of homelessness and providing housing solutions for individuals and families in need. The charity is rooted in its mission to alleviate homelessness by leveraging the resources and support of local churches and faith-based communities. In creating a new brand identity for Church Homeless Charity, our brand strategy focused on conveying compassion, community, and most of all – hope. Emphasising a warm and welcoming tone, whilst building trust and encouraging engagement with the cause.
A Symbol of Hope - The Logo Design
The Church Housing Charity logo concept is a window, a source of light, a view of new horizons. It conveys the charity’s mission of getting the homeless back into a new home. In the centre of the negative space of the window, lies the Christian Cross. A symbol of hope and a nod to the organisation’s Christian roots.
Marketing & Print
The printed materials were designed to maintain a cohesive visual identity. Brochures highlight the organisation’s impact, event posters promote fundraising activities, and donation forms streamline the giving process. Each piece incorporates the logo and brand colours, creating a recognisable and professional image for Church Homeless Charity.
The Website - Created for Easy Donations
The website design aligns with the brand strategy, employing a clean and user-friendly layout. The custom donation form, seamlessly integrated with PayPal, ensures a secure and hassle-free donation process. The website serves as a comprehensive platform, providing information on the charity’s initiatives, success stories, and ways to get involved.
Outcome
The cohesive branding strategy successfully communicated Church Homeless Charity’s mission, fostering a sense of community and trust among donors and supporters. The integrated online platform and printed materials contributed to increased visibility and engagement, ultimately aiding the charity in its efforts to make a positive impact on homelessness.
