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Oliver's Cupboard - A Flavor Adventure for Little Taste Buds
Oliver’s Cupboard is a new entrant in the baby food market, committed to introducing infants to a world of delightful flavours through nutritionally rich and wholesome products. The challenge was to create a unique identity in the competitive baby food segment and position Oliver’s Cupboard as the go-to choice for parents seeking high-quality, diverse, and nutritionally balanced baby food. We positioned the brand as “Opening the Door to a World of Flavour Adventures” – which became its subsequent tagline. We then created a visual story that was playful, nurturing, trustworthy and premium.
The Packs - A Series of Adventures
We took inspiration from ‘The Lion, the Witch and the Wardrobe’ and envisioned that in opening the food cupboard door – Oliver would discover a ‘new world of flavour adventures’. For the visual language – we chose the concept of illustrating the range of Oliver’s Cupboard baby food like a series of children’s story books, using an illustrator to create a series of unique pack illustrations – to tell a different story for each flavour.
The hand illustrated logo was created to give an organic and soft and playful feel to the brand. Simple, bold, recognisable.
The Outcome
Through a carefully crafted brand strategy, positioning, and creative design elements, Oliver’s Cupboard successfully established itself as a leader in introducing infants to a world of flavorful adventures. The brand’s commitment to both nutrition and taste resonated with its target audience, making it a trusted choice for parents navigating the exciting journey of introducing solids to their little ones.