I’m an ideas-led, multi-discipline Art Director and Freelance Graphic Designer, based in London. My background spans Brand Identity Design, Brand Strategy, Packaging Design, Advertising and Web Design. I have a passion for bold creative concepts, and enjoy creating compelling, creative solutions to briefs across multiple channels.
I’ve always wanted to ensure that all of my designs are underpinned by a clear sense of direction, undeniable logic, and rigorous insights.
I graduated from Norwich University of the Arts. I freelance in the capacity of Art Director, Designer, and Creative Strategist. I have worked Commercially in Branding, Advertising, Web Design Agencies, and Performance Marketing. I have been Head of Creative at 2 London agencies, managing a creative team, and I have worked directly with brand leaders and startups, across all sectors and industries.
My work focuses on using creative solutions to engage audiences and deliver measurable results. I believe that every brand needs to tell a story, and that every touch point along the way of that story should leave the user with a great experience.
