Brand Identity Designer London

Brand Identity and Packaging design for Neat's Rice Crackers, by Lee Mason, Freelance Graphic Designer, London.

Hello! I'm a Brand Identity Designer in London

Are you searching for a skilled brand identity designer in London to create a unique and impactful identity for your business? I work with some of the biggest global brands, to some of the smallest local start-ups.

Photo of Lee Mason, Graphic Designer and Brand Specialist in London.
I’m a professional brand identity designer with years of experience helping businesses build strong, memorable brands that resonate with their audience.
Based in London, I specialise in crafting cohesive brand identities, from striking logos to comprehensive guidelines.

Whether you’re launching a new business or refreshing your existing image, I collaborate closely with you to deliver a brand that reflects your values and engages your customers.

My Brand Identity Design Services in London

Brand Identity Design

I create cohesive brand identities that represent your brand’s personality, values, and vision. From iconic logo design to accessible colour palettes, I ensure every element works together to leave an impact on your audience.

Logo Design

Custom logo design, for getting you recognised and leaving a lasting impression.

Brand Aesthetic

Carefully selected colours and typefaces that enhance your brand’s appeal, and communicate your brand’s tone. From packaging design, to digital marketing assets.

Logo Design for a Baby Food brand, by Lee Mason, Freelance Graphic Designer, London.
Brand Identity and Packaging design for Neat's Rice Crackers, by Lee Mason, Freelance Graphic Designer, London.
Photograph of tobacco product packaging designs.

Brand Strategy

A well-defined brand strategy forms the foundation for all your marketing and branding efforts. I work with you to uncover your business’s unique positioning and develop a strategy that guides your brand’s growth and connects with your audience.

Audience Research

Identifying and understanding your target audience’s needs and behaviours.

Values & Mission

Defining your core principles and purpose as a brand.

Brand Positioning

Establishing your brand’s unique place in the market.

Choosing the right name is one of the most critical aspects of building a strong brand. I help you craft memorable, impactful names that resonate with your audience and set you apart from competitors.

Creative Options

Providing a range of innovative name ideas tailored to your brand.

Trademarks Ensuring your chosen name is available and legally protected.
Domain Availability Securing a domain name that complements your brand identity.

Brand Guidelines

Consistency is key to a professional brand. I develop detailed brand guidelines that define how your logo, colours, typography, and messaging should be used. These guidelines help maintain a unified brand presence across all platforms, ensuring your visual identity remains strong, recognisable, and impactful over time.
Tone of Voice Guidelines for consistent messaging across all communication.
Logo Usage Rules for maintaining consistency in logo placement and scaling.
Colour and Typography Guides Clear instructions for using brand colours and fonts.
Brand Identity Design and Brand Guidelines for a User Experience agency by Lee Mason, Freelance Graphic Designer, London.
Brand Identity Design and Brand Guidelines for a User Experience agency by Lee Mason, Freelance Graphic Designer, London.
Branding and Marketing for a User Experience event, by Lee Mason, Freelance Graphic Designer, London.

Why Choose Me as Your Brand Identity Designer in London?

Bespoke Branding Service

I create brand designs tailored specifically to your business, ensuring a unique brand identity that stands out in your industry.

Proven Experience

With years of experience, I’ve designed successful brand identities for a wide range of clients, from global brands to startups. My portfolio showcases a diverse range of successful projects.

Creative Expertise

I pride myself on delivering brand identity designs that demand attention, resonate with your audience, and stand the test of time – in a sea of passing trends.

Brand Identity Designer London - FAQs

What does a Brand identity Designer in London do?

Summary:

A brand identity designer in London creates unique brand identities, including logos, colour schemes, and visual elements, that communicate a business’s values and engage its audience.

Details:

As a Brand Identity Designer in London, I specialise in crafting cohesive brand identities that set businesses apart in the market. This includes designing logos, choosing colour palettes, selecting typography, and creating brand guidelines. My goal as a brand designer is to ensure every visual element aligns with your business goals and resonates with your target audience.

Summary:

While based in London, I work with businesses across the UK and internationally through digital collaboration.

Details:

Although I’m a brand identity designer in London, I collaborate with clients from around the world. Using tools like video calls, file-sharing platforms, and cloud-based design tools, I can deliver high-quality branding services no matter your location. Whether local or remote, I ensure seamless communication and exceptional results.

Summary:

Yes, you can view my portfolio to see examples of my brand identity design projects.

Details:

My portfolio includes a range of brand identities, from logo designs to complete branding systems. Each project highlights my ability to create visually striking and strategically aligned designs tailored to different industries. Visit my portfolio page to explore how I’ve helped businesses succeed through impactful branding.

Summary:

I specialise in brand identity design for industries such as food and drink, ethical brands, luxury, and corporates.

Details:

I’ve worked with a diverse range of industries, including:

  • Food and Drink: Brand identity for consumer goods that stand out in stores.
  • Ethical: Branding and design for brands that focus on positive change.
  • Luxury Goods: Elegant branding for premium products.
  • Corporate Sector: I work with global banks, energy suppliers and insurance clients.

Summary:

Branding projects typically take 4–6 weeks, depending on the complexity and scope.

Details:

The timeline for a branding project varies based on factors like the number of deliverables and client feedback. A basic brand identity with a logo, colour palette, and typography can take 4–6 weeks, while a comprehensive branding package may require 6–8 weeks or more. I work closely with clients to establish clear timelines and ensure timely delivery.

Summary:

Yes, I offer logo and website design as part of my branding services, creating a cohesive identity across all platforms.

Details:

In addition to brand design, I provide logo and website design services to create a unified look for your business. By combining these elements, I ensure your brand is consistent across all touchpoints, from your website to your marketing materials. A cohesive visual identity strengthens your brand’s presence and impact.

Summary:

Hiring a brand identity designer in London increases your chances of receiving expert branding knowledge, from a globally recognised creative hub.

Details:

London is a global centre for brand identity design. It is home to the world’s top branding agencies and designers, shaping industry standards in strategy, creativity, and innovation.

Hiring a London-based brand identity designer – like myself, means working with someone who knows how to craft cohesive, commercially effective identities. I create visually compelling, strategically driven branding that ensures consistency, market differentiation, and real-world impact across all platforms.

Summary:

To start your branding project, contact me via email, phone, or my website to discuss your needs.

Details:

Getting started is simple! Reach out through my contact form, email, or phone to share your project details. During our initial consultation, I’ll learn about your goals, target audience, and brand vision. From there, I’ll provide a tailored proposal and guide you through each step of the branding process.

See more of my work as a Brand Identity Designer in London

Ready to Work with a Brand Identity Designer in London?

If you’re ready to bring your ideas to life with creative, impactful design, I’m here to help. Get in touch today to discuss your project or request a free estimate.