Calvin Klein - One Future Playlist

For over 25 years, CK One has embodied youth culture. In this brand campaign Calvin Klein curated a group of photographers and powerful young voices, against the backdrop of their hometowns. Eleven individuals speak to their personal life experiences, perspectives, and hopes. Voices of a generation united by one future. This branded Custom Playlist Generator (in partnership with Spotify) – allowed fans to personally engage with the brand and add their favourite songs to the One Future Playlist. The campaign achieved over 25M impressions.