KHYELI - Website Design
KHYELI is the label of London based fashion designer – Ahmed Alkhyeli. Designed for the modern, empowered woman, the brand seamlessly blends strength with elegance. The KHYELI woman is confident, educated, and accomplished, while embracing her femininity. With a focus on understated sophistication, the brand emphasises the natural beauty and grace of its wearer.
The website needed to be simple and elegant, to allow the beauty of the pieces to take centre stage. I opted for fullscreen imagery and video for the homepage. For the product listing pages and look books – a simple grid layout. I avoided anything too symmetrical – to help communicate the sense of freedom, and the unpredictability 0f nature and human form, that was coming through in the photography.
More imagery coming soon!