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Branding & Brand Identity

A mockup of packaging designs for Mrs Keto cookies range.

How to Create a New Snack Brand

Building a successful snack brand requires more than just a great product—it demands a strong, memorable brand identity that stands out.

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A still from JaGuar's new rebrand video

Rebranding Failures: High Profile Branding Mishaps

Rebranding failures can can have catastrophic effects. So why (and how) does it happen to some very high profile brands? Let's explore...

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Photo of a woman standing in front of a pile of fast fashion items, at a landfill.

Ethical Branding: Why Transparency Matters

Understand why transparency is essential in modern branding. Explore ethical marketing practices, consumer trust, and the impact of honesty on brand loyalty.

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Image example of a brand design, created by a brand designer in London.

How to Brand a Company

Starting a new company in London is an exciting journey, but one of the most crucial steps in building a successful business is developing a strong brand. I will show you how!

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Example of Nike's brand positioning.

What is Brand Positioning?

What makes you choose one product over another? It's not always about the price or the ingredients list; often, it's how the brand speaks to you, how it aligns with your values.

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Image of a strategic brand marketing campaign message, displayed on outdoor advertising.

The Best Brand Marketing Strategy for 2024

While the timeless essence of Branding remains the same; Emotive Resonance, Clear Values and Great Positioning - we can no longer relax into this. Learn how Custom Content, User Experience and AI (among other things) play a crucial role in modern branding.

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Example of Nike's brand positioning.

10 Steps to Crafting an Unforgettable Brand Identity.

The essence of a great brand lies in its ability to forge deep connections through a cohesive brand identity and a visionary brand strategy.

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Thanks for visiting my graphic design blog. Maybe you are a freelance graphic designer or freelance web designer looking to get get some fresh design, branding or marketing tips. Maybe you are a potential client who has stumbled across my posts while Googling ‘brand identity designer‘. Whoever you got here, I aim to keep my content interesting, relevant and informative. 

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