Great brands aren’t made. They’re uncovered.

Hi, I’m Lee – a London based freelance graphic designer, brand designer, packaging designer and web designer. I provide brand strategy, storytelling and design for new brands getting ready to launch, and established brands ready for their next chapter. 

Get Clever

Brand Strategy

Brand positioning is crucial to defining distinct identities for brands, and keeping them in the minds of their consumers. I’ll help you form a well considered brand strategy that nurtures customer loyalty, influences perceptions and drives long-term success in a competitive landscape. I’m a freelance graphic designer in London – with 10 years experience in Branding & Brand Identity.

Be Different

Brand Identity

I craft brand identity design concepts that encapsulate a brand’s essence, conveying its personality and values. Ensuring a cohesive presence across all touch points – vital for building brand recognition, loyalty and trust in a visually saturated world. I’m a freelance graphic designer in London – with commercial Branding Agency experience, for leading brands and startups.

Stay Loved

Brand Engagement

Compelling and evolving brand campaigns build brand awareness, engage audiences, and drive results. I work on everything from captivating advertising to holistic marketing initiatives, to  cultivate lasting connections and sustained business growth. I’m a freelance graphic designer London – with commercial Marketing, Media, and Advertising experience, across all client sectors.

Coca Cola
Calvin Klein
KFC
Facebook
P&G
Cathay Pacific
L&G
Tesco
Mastechef
Unilever
Graze
Disney
If you’ve been wondering whether your brand identity still reflects where your business is going, or if you’re simply curious about what a rebrand of this scale actually involves, this is worth reading carefully.
If you are a founder, a marketing director, or a business owner who has ever questioned whether investing in brand identity design is worth it, this post is for you.
The world's best logos are simple, timeless and relevant. Here’s a look at the best logos in the world, and how they came into existence.

Have a project?

Send me a message, or upload a brief. Let's discuss how to get your brand noticed.