Planting the seed for a great new brand

Lawn care brand Tend aims to become the #1 grass seed brand in the UK. To set it apart from all the noise, my team  came up with a compelling brand strategy and a clear and bold brand identity.

The project included user research, brand positioning and creative design. We delivered everything from it’s iconic logo design and packaging design, to an e-commerce website experience that offers customised lawn care bundles, based on a homeowner’s needs.