Oska Trading, producers of Bannu Naswar snus tobacco – a product and process of tobacco making that is deeply rooted in the rich cultural heritage of the Bannu region, approached our agency to create a premium brand identity, range of packaging designs, and digital presence that seamlessly blends tradition and modernity. Our strategy revolves around the fusion of tradition and modernity, highlighting the authenticity of the product while appealing to a contemporary, global audience.