Lock17 Wholefoods Shop Branding
Lock17 commissioned me to design the branding and window graphics for their new wholefoods store in Tottenham Hale. It was an absolute pleasure to work on this project. They wanted their windows to communicate the wide range of things they sell, while incorporating the essence of the local wetlands around the Lock.
The Approach
One of the other reasons I enjoyed this project is I got to work with my partner, Yi-Hwa Lin, who is an all round awesome creative. She created all of the illustrations on this one, while I provided design direction and focused on the general aesthetic.
The Outcome
The final outcome, while catching the eye, also pays respect to the local environment. Since launch they have been very busy. When I went back to shoot these pics and catch up with the owner – there was a constant stream of customers.
