Global Branding for Energy Storage Company - VTTI
Global Branding for VTTI. One of the world’s fastest growing energy storage and distribution providers.
Logo Design
VTTI’s energy storage terminals are located at sea ports across the globe, including Seaport Canaveral, Netherlands, Malaysia, Panama and South Africa. The logo needed to be simple enough that it could be used in 14 countries, across 5 continents. It also needed to be applied to everything from uniforms to the large metal terminals themselves. I crafted this logo to mimic the simple iconic shapes of the terminals, where they meet the waves of the port.
Brand Guidelines
The applications of this brand identity ranged from corporate letterheads to huge storage terminals, and everything in-between. It needed to be embroidered onto protective workwear, printing onto hard hard-hats, printing onto a varied fleet of vehicles and machines. It also needed to look great across digital.